Yuvraj Singh Jadon

SigNoz · Remote

• Independently designed, built, and launched landing page updates, including SigNoz’s recent homepage revamp; measured the uplift after launch.
• Set up SigNoz’s writing program from scratch and doubled website traffic within four months of joining.
• Later set up website analytics to understand attribution and optimized the signup funnel through A/B experiments; signup form completion increased from 8% to 12%.
• Explored outbound marketing; now building SigNoz’s AEO efforts one product category at a time.
• Built internal AEO tooling, other growth tools, and Codex skills and plugins used by the growth team to automate weekly signup reporting, article reviews, architectural diagrams, and other workflows.
• Set up ideal customer profile (ICP) scoring to help the GTM team better target users for outreach.

Scaler · Bengaluru / Remote

• Owned all content and program management for Scaler Topics, Scaler’s free learning platform.
• Managed teams, created curriculum, and ensured high-quality educational content for developers.
• Scaled Scaler Topics to 2M+ monthly Google Search clicks.

Scaler · Remote

• Continued as a full-time employee after the internship, working across teams and workstreams on Scaler Topics.
• Provided the marketing team with content for emails and social media.
• Experimented with funnel optimization to drive more visitors to Scaler’s paid programs.

Scaler · Remote

• Owned content for specific segments of Scaler Topics, Scaler’s free learning platform, and created course structure.
• Interviewed and hired freelance technical writers and reviewers.
• Managed a small team of interns to ensure only high-quality articles went live.

Freelance · Remote

• Started with writing articles on Python and JavaScript.